Product Classification

Systematically organise your company’s products into relevant categories and maximise product discoverability utilising our intelligent coding capabilities.


Discoverability Issues from Complex Product Data Sets

Whether you’re a single-brand retailer, a wholesaler, a distributor or you’re simply offering a comparison service, sorting and labelling product data to match your end-user’s anticipated categorisation can cause a real headache.

Poor product classification can make or break a marketing strategy, lead to loss of sales and add time and cost to internal retrieval and regulatory processes.


Common Product Classification Problems

Multiple Classification Types

“We have multiple products that fit into multiple different categories…

…but tagging is a manual, time-consuming process which can often lead to errors”

Product Volume Growth

“We want to grow our product range…

…but we don’t have automation in place and every time we add new products, it requires shifting the focus of the team to classification, away from other important tasks”

Disconnected Process

“We have various teams in multiple geographic locations working on product classification…

…but we have no formal rules or framework in place, resulting in different classification outcomes”

Changing Regulations

“Product regulations are constantly changing…

…and we don’t have time to update the vast datasets in a timely manner, leaving us open to regulatory scrutiny”

Discoverability Issues

“We are experiencing problems with sales of certain products…

…and we believe this is down to incorrect classification, resulting in customers not being able to find what they’re looking for or abandoning transactions through frustration”

Fundamental to a Premium End-User Experience

DDC AS will use our advanced data extraction software to automate the collection, organisation and analysis of data, without limit to type, capacity, or data source. Our service works collaboratively with your key personnel to determine your specific requirements. Reliance is then on DDC AS to gather, extract, classify, theme, relate and create an all-inclusive report that matches your specifications; either as a one-off project or as a continuous process of data research and evaluation.

Inform decision-making with advanced analytical understanding

Focus resources only on what is required for sustainable growth

Streamline data analysis process to better serve your customers

Quickly and consistently analyse real-time data to improve proactivity

Identify security threats in your operational data, actively reducing risk and costly data breaches

Instant access to pre-built tried and tested solutions to gain competitive advantage

Personalise and optimise the customer experience with reliable data

Experience new efficiencies through identifying areas for process innovation

Our Classification & Categorisation Process

DDC AS has automated a once complex and cumbersome process into a streamlined, frictionless procedure. We work collaboratively with each client to determine the categories and criteria to classify data, understand and define you objectives, outline the roles and responsibilities of your employees in maintaining proper classification and categorisation protocols, and implementing security standards that correspond with data categories and tags.


Your Data Security

To ensure your data security, all customer data is encrypted and stored securely in cloud (AWS) facilities, access to this data is restricted only to the relevant services, and we monitor all access through a robust Access Control Policy. We are Cyber Essentials Plus Certified.



Industry-Leading Service & Support

DDC AS is a strategic partner that you can rely on to achieve your goals. We’ll provide you with:

  • A dedicated team assigned to your project. Your team will use a highly personalised and transparent approach to identify and customise the best solutions for your specific needs
  • Expert guidance based on data and experience
  • A robust secure network data infrastructure
  • A powerful tech stack to promote interoperability and system functionality

Did you know?

We have a pool of expert Data Analysts trained across a number of industries, who can help your organisation carry out repetitive data tasks on an ongoing basis, or for one-off projects.

How Can We Help You?

Get in touch to learn how we can support your success.