Transparency And Consent

28th January 2019

In the wake of the news that Google has been fined £44m for breaching EU privacy rules, we deliberate on the two words that have got this internet giant into a lot of trouble. Google has been fined for violating the EU law in two ways – not being clear as to what data they are collecting and why and also processing this data to deliver personalised advertisements.

Under the GDPR businesses collecting and processing user, data must communicate their use of the data and gain consent. At the time the GDPR came into force, many of us were inundated with emails requesting consent, which was to our benefit as we unsubscribed from all of the sites we had previously used and now have no use for.

This cleansing not only stripped out all of the emails that came through that were no use to use, but also helped those businesses to cleanse their data lists and also help those marketers to get accurate statistics on how successful an email campaign was.

But this cleansing shouldn’t stop there – businesses of all ages do not realise how much of not only their client details but employee details are stored in various pockets of their organisation, mainly their inboxes.

A number of departments will communicate directly with the outside world, or contact emails from the website may be sent to various people within the business so that they are prompted to contact them. Whichever way your business communicates with customers (B2B and B2C), there will always be some sort of personal identifiable data stored somewhere – most of the time unintentionally and unknowingly.

So how to businesses perform a complete cleanse? RiskView can scan through all of your devices and servers to identify any personal identifiable data and within hours you will know how many devices are putting your business at risk of a fine and reputational damage.

Find out more about RiskView.

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